Thought Experiment from Chapter 3

Chap 3 Thought Experiment.png

Our book is based on a simple insight:  Brands and people meet across time and space, and those intersections are important spaces to study.

In Chapter 3 we explore how brands operate in the physical space. There are four main characters in this story: 1) The Brand Owner; 2) Brand Handlers; 3) Community; 4) People. 

When brands and people meet in space, the interaction is carried by each of these characters, and transformed into a very social and multi-sensory experience. 

This Thought Experiment in Chapter 3 explores a fairly new social space - Snapchat.  Does this community represent a cultural shift in consumers, going as far as hiding from brands?

Let's think about it.