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“This should be your handbook for modern branding. “The Physics of Brand” is what most marketing books aren’t—fun to read right from the first page, engaging and generous in its trove of brand knowledge, and up-to-this-minute current with how the marketplace works today.”
— Mark Addicks Former CMO at General Mills
“The Physics of Brand is brilliant. It’s about the five senses, memories, and our experience of offerings. It’s about time, space, and moments that matter. And most fundamentally, it’s about branding, and within its pages you will find profound insights into your own brand.”
— B. Joseph Pine II Bestselling Co-author, The Experience Economy
 

IT'S ALL A MATTER OF SPACE AND TIME

 
 
 

Three practitioners take you on a theoretical journey to the depths of the brand universe. You'll be introduced to three new super models illustrating how brands aggregate value for brand owners, people and society. These models frame new ways to assess the value of brands, articulate smarter strategies and design memorable moments. The authors leave a smile in your mind as they weave neuroscience, micro and macro economics and complex systems into a narrative equally rewarding for finance as it is for marketing leaders. It's a brand-new way of thinking.

 
 
 

MEET THE AUTHORS

 

AARON KELLER

DAN WALLACE

RENEE MARINO

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