Physics Of Brand

“Blending a rigorous, near-scientific approach together with a sophisticated, humanistic focus on people’s minds, souls and behaviors, this book offers a comprehensive compendium of all the variables to consider for building valuable, memorable and sustainable brands.
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“Beautifully written, incredibly designed. This is a book that makes you look at the topic of branding with fresh eyes.
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“The Physics of Brand gives equal time to the risks and opportunities of developing new brands — and the massive forces at play when managing and pivoting an existing brand platform. Big kudos to this team in their thoughtful, highly creative effort to bring humanity to the data and science of brand.
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“Making moments, accelerating velocity, building trust and creating value… The Physics of Brand mashes classic marketing and modern reality with thought experiments to provoke experienced and aspiring marketers alike.”

“Finally, a Branding tome for the Donald Trump haters of the world: Truthful, lushly illustrated, with a thread of rye humor. Best read at lunchtime when you are most awake, and ready to intake sensible business nourishment.
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“By emphasizing the importance of human experience and human memory as being at the center of the brand, the authors rightfully take their place as the natural successors to Aaker and Biel.”

“As we transition from the ‘industrial economy’ into the ‘digital economy,’ brand relevance is critical. Every brand is under new pressure to engage authentically with the next generation. The Physics of Brand is a playbook for every brand manager on this journey.”

“The Physics of Brands brings fresh thinking to the pace of change and complexity in today’s marketing environment. Jammed with insights and case studies on design and customer experience that will juice your brand.”

“A wonderful balance of social sciences and hard sciences to provide a creative, thought provoking and powerful perspective to branding. It’s Stephen Hawking meets Jane Goodall on branding. An engaging journey through the science and humanity of branding, from physics to ethnography.”

“Technology is rapidly changing the way consumers make purchases. The traditional processes for developing brand awareness are becoming obsolete. The authors of The Physics of Brand have developed processes for brand development in today’s marketplace that are based on the physical sciences but include a touch of art. These processes should lead to overall value creation for the brand as well as the entire firm.
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“Like a chef’s tasting menu, this cleverly prepared feast encourages readers to sample a new way to think about brands and branding. I loved every bite!”

“For marketing and communication professionals looking to demystify the alchemy of branding — and to understand the marketing science behind what is takes to create a strong brand reputation, this is a great read.”

“Effective marketing isn’t about target markets, media buys, or even the latest technologies. It’s about nurturing real relationships with real people through intentionally designed moments and through the consistent delivery of promises. The Physics of Brand is a powerful tool for anyone charged with cultivating a company’s most valuable asset, its Brand.”

“This deep dive into branding is the modern equivalent of Ogilvy on Advertising – a fascinating look at how organizations influence people in using the most effective tools of the era.
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“The Physics of Brand introduces the reader to a new level of thinking about brand; marketers, designers, entrepreneurs, and corporate CEO’s take note. In order to create successful brands in the future, you need to intimately understand how brands and people move through time and space. This New Age of Branding requires an elegant approach that finesses the art and science of building a brand.
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“What do you get when you combine a scientific approach to branding with high creativity? A new approach to branding for the digital era. This book will help any marketing practitioner with a hands-on model to make your brand the best it can be. Jacob’s Ladder provides excellent guidance.”

“The Physics of Brand is a refreshing new look at how brands build value across space and time. The book is a bold thought experiment that moves branding from art toward science.
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“Loved it! The art and science - or physics and feeling - creates a true difference in connecting to the hearts and minds of consumers. The Physics of Brand provides a compelling framework to think about creating enduring and iconic brands that can withstand the test of time.”

“The Physics of Brand mixes in a very attractive way complementary approaches to a brand building process. Some concepts that for a long time I believed in an almost intuitive way, are now organized and explained with beautiful illustrations and world known cases. Inspiring reading for human centered designers and brand builders.
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“Physics of Brand leaps out of the hackneyed rut too many marketing books are mired in. Geeks and non-geeks alike will lap up how the authors dive into brands through the lens of physical, biological and behavioral sciences — and be pushed to re-think brands’ relationships with customers on a more human level.”

“This book is indispensable reading for those who are seeking to break the riddle of brand experience. It provides the power of understanding people’s micro-interactions through time and space.”

“A distinctively scientific, precise, and uncommonly sensible take on a subject all too often clouded by conjecture and hunches. If you’re a brand leader, make ‘Physics of Brand’ a part of your strategic lexicon.”

“Understanding the customer’s journey and designing a consistently compelling customer experience are fundamental to modern marketing and brand building in the 21st Century. “The Physics of Brand” leverages a mix of frameworks, systemic thinking, insightful discussion and compelling case studies to introduce a new and holistic way of thinking about brands, branding and customer experience management. “The Physics of Brand” examines the times and spaces where brands and people meet – and how memories are created – thereby creating a helpful guide for building sustainable, differentiated, energetic and profitable brands in an increasingly competitive and rapidly changing marketplace. Keller, Wallace and Marino have written a practical and insightful book.
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“In this new age of marketing where experts stumble over each other to bury the idea of brands hailing the return of the USP, it is truly gratifying to dive into that first spontaneous neurological combustion between brands and individuals and how brands inhabit space in our memory through time and space. Pump some neurons and get sucked into this brand nerd extravaganza. As of now this book is my new daily brand protein shake. Bonus, Snoop and Willie Nelson will be reading along as well over your shoulder.”

“Physics of Brand demystifies the interactions of brand and the real world in contemporary and thought provoking ways. It contemplates ideas about the future while being deeply rooted in factual evidence of today. Most importantly, the book will give you the tools to accelerate the velocity of your brand.”

“A fun, intellectually nimble and wide-ranging look into the pull of brands. From sections that start with Adam Smith and Karl Marx walking into a bar to riffs on understanding brands through philosopher Emmanuel Kant’s eyes, the authors offer an engaging conversation on how memorable moments and lasting memories combine to create durable brands.
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“This book hits home with those of us who have always tried to find that fine balance between art and science when building a brand. I’ve been on both sides of “above and below the line” and was even part of the Mad Men era (It was awesome!). But these authors do a remarkable job helping us all understand how easy it is to destroy a brand and how intricate and scientific it is to BUILD a brand.
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“Startups often ignore the importance of brand marketing, mostly because it’s often hard to codify the value of brand efforts in the same metric-driven way one can with, say, growth hacking. This book does a great job of marrying art and science, effectively answering the challenge to what branding can do for a business—and more importantly, how it can effectively be measured.”

“Brilliantly captured and creatively stimulating. Guided through the fascinating journey of brand evolution from both a scientific and humanistic lens. Your imagination will be taken to multidimensional experience.”

“A lively and thought-provoking jaunt through the worlds of brand and image. You will learn and be entertained!”

“The Physics of Brand” reminds us all that great branding goes far beyond the eye. The book forces us to explore the cognitive interaction between people and brands. It reminds us that brands can be viewed like lighthouses, or landmarks, used to help direct linked associations and experiences. Well designed brands help make the voyage to association an easy navigation.”

“Transform your brand through “The Physics of Brand”. This powerful book is foundational to your brand’s success! From start to finish, I just couldn’t put the book down. Forget for a moment what you learned in business school - this book will alter and challenge what you think you know about marketing, branding and design. Simply put, Keller, Marino & Wallace get marketing. They just get it.”

“Finally, a book that takes a scientific approach to branding. The systemic models described in this book truly explain what makes brands tick. When you understand how something works, you can alter that knowledge and adapt it for your best uses. This gives you the confidence to become a brand master.
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“Using science to understand human behavior, The Physics of Brand gets to the essence of how brands can succeed and why they fail. Velocity is going to be the thing all marketers are talking about.”

“If a brand is a vessel—or, say, a UFO—this scientific spin on marketing helps companies avoid the Fermi Paradox and make sure their brand not only exists, but matters.
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“A progressive and innovative compilation that will educate, guide and update you through today’s rapid moving business environment. Directions to best practice and navigation around potential pitfalls. A must read towards branding enlightenment.”

“I enjoyed the conversational approach to science and how it applies to branding. The book educated you on history and theories that are backed up with real-world cases. The Physics of Brand provides you insight into how the mind works and makes you critically think about your existing marketing efforts. There are multiple points in the book where I stopped and asked myself questions with a more scientific lens. For example, how do we create more moments in our acquisition strategies? How do you create more loyalty with moments? How do we create more sensory involvement to form habits and long-term memory for retention efforts? It’s the critical, yet scientific, questions that make you dig deeper, remove you from your comfort zone, and challenge you to continually humanize your brand in new ways as we learn more about how the brain works.”

“Brand value, equity, architecture, identity… It’s easy to get lost in the branding world’s web of jargon. The Physics of Branding reminds us that people – human interactions – are at the heart of it all. It captures much of the existing conversation on brands and branding, while introducing neat new models that demonstrate the interactions between the various players across space and time. Humorous, thought-provoking, and informative, this book is an enjoyable read that will expand the way you think about both brands and branding. ”

“Physics of the Brand gives you the knowledge and reasoning to understand the core principle that... A Brand is what a Business/Person does; a Reputation is what people Remember and Share.”

“This book offers a very refreshing new look at all the events that shape the life of brands and brand professionals. The models presented are true food for thought, able to inspire many reflections and to spark several concrete ideas to apply on the businesses you work for. You will want to adopt the authors’ definition of “brand”, in my view the most compelling and eye-opening I ever encountered.”