In this video, you will see a series of simulated purchase decisions made by a person who is minimizing risk and maximizing reward, as described in Chapters 7 and 8 of our book, The Physics of Brand.

In this example, you will see a brand owner selecting a price to maximize profit, as discussed on page 156 in our book, The Physics of Brand.

In this example, you will see the spreading of brand energy via the network effect, similar to what is shown in Figure 8.14 in our book, The Physics of Brand.