Jill Konrath may be perhaps the queen of selling. Starting her career at Xerox Corporation, and moving up to independent consulting for growing companies, Jill has flourished into a pro "sales accelerator," award-winning author, keynote speaker, and featured sales coach in Forbes, Fortune, Wall Street Journal, NY Times and more.
So, Jill - What are your thoughts and ideas around book sales... ?
“Sales has always had the easiest way to measure success, revenue delivered. Marketing has struggled to find a more precise way to measure success. Wallace, Marino and Keller have articulated a perspective and methods to understand brand value. If you’re in marketing, your first words after reading this book will likely be ‘finally someone has done it.'”