Jeff Jones has a view from a modern mass retailer, and he has likely seen many brands come and go. His quote on our book and the concept of "making moments” that matter blends nicely with his style of leadership at Target. We’re proud to have his name adorn our pages and the new approach we’re taking to building valuable brands.
"Making moments, accelerating velocity, building trust and creating value… The Physics of Brand mashes classic marketing and modern reality with thought experiments to provoke experienced and aspiring marketers alike."
Jeff Jones
Executive Vice President & Chief Marketing Officer
Target Corporation