“This should be your handbook for modern branding. “The Physics of Brand” is what most marketing books aren’t—fun to read right from the first page, engaging and generous in its trove of brand knowledge, and up-to-this-minute current with how the marketplace works today.”
— Mark Addicks Former CMO at General Mills
“The Physics of Brand is brilliant. It’s about the five senses, memories, and our experience of offerings. It’s about time, space, and moments that matter. And most fundamentally, it’s about branding, and within its pages you will find profound insights into your own brand.”
— B. Joseph Pine II Bestselling Co-author, The Experience Economy