SPEAKING
We're on the road and ready to talk Brands,
Science, History and Human Behavior!
AURORA
Give your brand the Physics of Brand treatment.
Watch our systems theory simulation videos.
IT'S ALL A MATTER OF SPACE AND TIME
Three practitioners take you on a theoretical journey to the depths of the brand universe. You'll be introduced to three new super models illustrating how brands aggregate value for brand owners, people and society. These models frame new ways to assess the value of brands, articulate smarter strategies and design memorable moments. The authors leave a smile in your mind as they weave neuroscience, micro and macro economics and complex systems into a narrative equally rewarding for finance as it is for marketing leaders. It's a brand-new way of thinking.
““This should be your handbook for modern branding. “The Physics of Brand” is what most marketing books aren’t—fun to read right from the first page, engaging and generous in its trove of brand knowledge, and up-to-this-minute current with how the marketplace works today.”
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““The Physics of Brand is brilliant. It’s about the five senses, memories, and our experience of offerings. It’s about time, space, and moments that matter. And most fundamentally, it’s about branding, and within its pages you will find profound insights into your own brand.”
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WE'RE IN THE NEWS!
A glimpse into the buzz surrounding
brands, books, and business.
OUR BLOG
The happenings and musings of
our book and it's authors
