AURORA

What you are about to see are sample results from our Aurora simulation.
Aurora is designed to simulate a variety of brand-related variables to
help you gain insights into your own brand.

We welcome your comments! Please use the comment section in YouTube to tell us what you think.

 

In this video, you will see a series of simulated purchase decisions made by a person who is minimizing risk and maximizing reward, as described in Chapters 7 and 8 of our book, The Physics of Brand.

In this example, you will see a brand owner selecting a price to maximize profit, as discussed on page 156 in our book, The Physics of Brand.

In this example, you will see the spreading of brand energy via the network effect, similar to what is shown in Figure 8.14 in our book, The Physics of Brand.